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ZOE BEE BEAUTY
CREATIVE SCOPE
Creative Direction · Digital Design · Print Design · Brand Enhancement
CREATIVE FOCUS
Beauty & Wellness · Handmade Luxury · Nature-Led Storytelling
ABOUT THE CLIENT
Zoe Bee is a British skincare brand offering handmade, 100% natural creams formulated with gentle, nourishing ingredients. Known for their cult following and ingredient transparency, Zoe Bee’s mission is to bring skin back to its natural state through simple, effective, and honest care. Rooted in authenticity and artisan formulation, the brand needed a refined visual identity to match its evolving presence and loyal community.
My role was to re-conceptualise the brand’s creative direction, crafting a visual world that mirrors Zoe Bee’s handmade roots and intimate customer experience. I introduced hand-drawn illustrations, nature-inspired layouts, and a warm digital tone that could translate across both print and online platforms. Through brochure design, content styling, and a refreshed website, the goal was to express softness, trust, and botanical luxury.
✦ Handmade illustrations for artisanal feel
✦ Printed brochure for unboxing & story
✦ Consistent visuals across all platforms
✦ Direction for photo & social identity
