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ORIGIN'ICE
CREATIVE SCOPE
Brand Identity Design · Packaging Design
CREATIVE FOCUS
Food & Beverage · Artisan Craftsmanship · Modern Elegance
ABOUT THE CLIENT
Origin’Ice is a French brand reinventing the classic apéritif with a range of savoury ice creams crafted by hand. The brief was to create a visual identity that captured the artisanal nature of the product while injecting a fresh, modern spirit. The brand needed to bridge the gap between tradition and innovation — celebrating craftsmanship while feeling contemporary and inviting.
The design direction focused on combining natural textures with minimalist shapes to evoke both the authenticity of handmade creations and the sophistication of modern French gastronomy.
A warm, tactile visual language was developed to make the experience feel both elevated and personal — positioning Origin’Ice as an unexpected yet refined addition to the apéritif ritual.
✦ Brand identity creation blending artisan and modern aesthetics
✦ Logo design inspired by handmade textures and natural forms
✦ Visual language highlighting the sensory, elevated experience
✦ Sophisticated yet playful design to match the apéritif culture
